Learn to Day Trade - Get Free Mini Course

Lego Stock: Are They a Publicly-Traded Company?

lego stock seems like a great investment and day trading option
Below we discuss why Lego might be a smart investment choice and if it is possible to buy and trade Lego stock to gain profits by investing in such a hugely successful company like Lego. 

Lego is a company that needs little to no introduction. As one of the world’s most beloved toy brands, it’s synonymous with creativity and fun. Lego is one of the most popular brands in the whole world, achieving incredible success each year. 

And with its global success and expansion into entertainment ventures (like Movies, TV Shows, Games and Theme Parks)  investing in Lego stocks seems like a promising opportunity. Let’s explore why Lego might be a smart investment choice and if it is possible to buy and trade Lego stock to gain profits by investing in such a hugely successful company like Lego. 

As always it’s important to measure risks appropriately no matter how bullish an investment may seem and by grounding your investing and day trading in fundamental trading principles and knowledge of market movements you can make more profitable investment and trading decisions.

Let’s begin with a discussion on the background of Lego which sheds light on why the company has become so hugely successful and why you may be interested in possibly buying and trading Lego stock.

Lego: A backstory

Founded in 1932 in Billund, Denmark, the company initially manufactured wooden toys and furniture and was founded by a carpenter named Ole Kirk Kristiansen. However, it wasn’t until 1949, after WWII that Lego introduced its first plastic interlocking bricks, laying the foundation for what would become its most iconic product. The success and acceptance were massive, and the company soon started to expand worldwide.

In more recent years, The Lego Group  has reported a 13% year-over-year increase in gains to almost $ 7 billion USD or $2 billion per quarter. 

And it is precisely because of the company’s financial success that the possibility of buying and trading Lego stock comes across as very attractive.

How to SIMPLIFY DAY TRADING

Take the FREE Mini Course

Learn to read the markets with confidence and ease (without any financial background) in the next 7 Days

The Success of the Lego Brand

Today, the Lego Group boasts a global presence, with manufacturing facilities, retail stores, and theme parks spanning continents. Its products are sold in over 130 countries, reaching millions of eager builders and collectors worldwide.

Central to Lego’s success is its unwavering dedication to creativity and innovation. The company continually pushes the boundaries of design and engineering, introducing new elements, features, and play experiences to delight its audience. 

From introducing licensed themes based on popular movies and franchises to embracing digital platforms and interactive experiences, Lego remains at the forefront of the toy industry, evolving to meet the ever-changing needs and interests of its customers.

Who owns Lego shares?

The biggest shareholder of The Lego Group is Kirkbi A/S, a private holding and investment company of the founder’s family based in Denmark, owning 75% of Lego’s shares. The remaining 25% is owned by The Lego Foundation, an organization that’s focused on kids and empowering them to be more creative.

We can safely say it’s a family company, since the deputy chairman (Kjeld Kirk Kristiansen) and the board chairman (Thomas Kirk Kristiansen) are both direct family with the company founders, being its grandson and great-grandson.

The Kristiansen family owns the majority share of the company and has also established a humanitarian organization. It seems unlikely that they would give up any major part of the company to the public.

In this post we discuss options for those interested in investments like Lego stock.
Unfortunately, Lego is a privately held company, meaning it doesn’t offer shares for public trading on stock exchanges. But below we discuss options for those interested in investments like Lego stock.

Can You Trade Lego Stock?

You may have already searched for “Lego stock” on Google and come up with some results showing a stock chart labeled LEGO and listed on NASDAQ. If you can find a chart that easily, it usually means it’s a publicly-traded company.

BUT don’t get too excited, despite the name that stock is not The Lego Group, that stock doesn’t even belong to a toy company. The LEGO stock by NASDAQ is owned by a company called Legato Merger Corp, not the toy maker. In fact, The Lego Group company is a private company.

By the way, have you ever wondered if you can buy or sell Red Bull stocks or Hulu stocks? If that’s the case, I have a blog post for each of them, you should check them out!

Can You Buy Lego Stock Shares?

Unfortunately, Lego is a privately held company, meaning it doesn’t offer shares for public trading on stock exchanges. As a result, individual investors cannot directly purchase Lego stock through a brokerage account. Lego Group is owned by the Kirk Kristiansen family and operates as a privately held entity and has been a private-owned company since its opening.

And unfortunately, there’s no news about the company going public-traded, so there’s not going to be a Lego stock any time soon.

The Lego Group has been performing increasingly well over time, and all the perks it has to offer, on top of the acceptance of the public, have helped the company to avoid seeking capital from the public market.

Despite that, there’s no doubt that a Lego stock would be super popular among its fan base, and parents looking to build a kid’s portfolio, adding other popular stocks like Disney, and Roblox.

despite there being no way to publicly buy and trade Lego stock you can still profit from similar opportunities
There are alternative ways to potentially profit from the success of Lego or similar investments despite there being no way to publicly buy and trade Lego stock.

What are the Options for someone interested in Lego Stock?

Since Lego is not a publicly traded company, individuals cannot directly invest in Lego stock. However, there are alternative ways to potentially profit from the success of Lego or similar investments.

As always the suggestion below are not financial nor investment advice but it is advisable to simplify your day trading as much possible including technical analysis and indicators in order to build consistency that can be further developed with more complex strategies over time.

Other Successful Toy Company Stocks

Firstly an investor could look into investing in other Toy Companies. You could consider investing in publicly traded companies within the toy industry. While Lego itself is not available for investment, there are other toy manufacturers and retailers that may offer exposure to similar market trends. Conduct research to identify companies with strong brands, innovative products, and growth potential.

Some examples for potential investment opportunities similar to Lego include:

Mattel, Inc. (MAT) is a leading global toy company known for brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl. It manufactures and markets a wide range of toys, games, and entertainment products.

Hasbro, Inc. (HAS) Hasbro is another major player in the toy industry, with popular brands including Transformers, Nerf, My Little Pony, and Monopoly. The company also has licensing agreements with franchises like Star Wars and Marvel.

Spin Master Corp. (TOY.TO) Spin Master is a Canadian toy and entertainment company that develops, manufactures, and markets a diverse portfolio of toys, games, and entertainment products. Its brands include Paw Patrol, Hatchimals, and Bakugan.

JAKKS Pacific, Inc. (JAKK) JAKKS Pacific is a toy company that designs, develops, and markets a variety of toys and consumer products. Its product lines include action figures, dolls, electronics, and role-play toys.

ETF’s and Mutual Funds in Related Field to Lego

Another option is to look into Exchange-Traded Funds (ETFs) and Mutual Funds that focus on consumer goods, retail, or entertainment sectors are another potential option. While these funds may not specifically target Lego stock, they may include companies involved in toy manufacturing, distribution, or related industries. Investing in such funds can provide diversified exposure to the broader toy industry.

Companies that Partner with Lego

With a bit of research you could find companies that have licensing agreements or partnerships with Lego. For example, companies that produce movies, video games, or merchandise based on Lego themes may experience increased revenue and growth if Lego products are popular and continue to make profits.

Lego Stock: Final Thoughts

Investing in a hugely successful company such as Lego is an attractive proposition for long term holders and day traders. And the success of the Lego brand and it’s expansion beyond ‘toys’ into many other areas only makes Lego an even more attractive option for investors and traders.

Unfortunately as Lego is a private company and it is not possible to buy and trade Lego stock it does make it more difficult for the public and keen investors to to invest in and profit from the Lego company.

That being said this article has provided viable options for those interested in an investment like Lego stock; including buying and trading stock of successful toy companies as well as ETF’s and Mutual Funds of similar companies and finally also investing in partners of Lego.

GOT QUESTIONS? LET'S CHAT
ALREADY A COURSE MEMBER?